Modern-day consumers have a deep relationship with Marketing Campaigns stickers. A simple sticker with an iconic logo can transform any brand identity. Custom can make brands more familiar to the masses. They can even impact how audiences think or feel about a specific brand or idea.
For instance, the famous “I (heart) NY logo” transformed the appeal of an entire city. You can find with the “I Love New York” logo all across the world. Stickers evoke powerful emotions. That’s why if you’re planning to use custom stickers for carsas marketing tools, you better design them properly.
You must also be legal, properly positioned on company vehicles, and designed to generate leads. Here are six vital considerations marketers must make before using custom-printed car in their marketing campaigns –
1. Legal Considerations
Is it legal to apply marketing on vehicles? Yes. It’s perfectly legal to apply decals, , etc., on car windows or bodies. But, there are certain limitations marketers must observe while designing their car .
- Never post offensive or obscene content on your stickers.
- Make sure the car stickers don’t block the visibility of the driver or fellow drivers on the road.
- Never apply car stickers on your car’s windshields, side mirrors, or license plates.
Also, avoid applying custom stickers on your cars that are too distractive. For instance, a reflective and flashing sticker may cause a fellow driver to lose his attention. Follow these basic legal guidelines when customizing your car decals and stickers.
2. Promote Other Brand Avenues with Your Stickers
The purpose of using custom on cars is to generate brand awareness. Custom offer marketers the perfect chance to promote other avenues of their brand. For instance, include your company’s website in your sticker. Drivers, pedestrians, and anyone else who sees your custom sticker may access the link to your company website.
3. Order Many Stickers – Give Some Away
Car are super popular among small businesses because they’re cheap. That’s why small business owners don’t refrain from buying large batches of custom . Can’t use all your promotional on your cars? Give them away! Hand out or mail your custom to target audiences. If they use your branded stickers, it’s free promotion for your brand!
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4. Place them in the Right Spots
Custom auto are effective marketing tools – only if you place them in the right spots! Apply similar on your products, packaging items, and other marketing materials. The more people see the same logos in different locations, the stronger your brand awareness!
5. Use Catchy Slogans
High-quality images create instant impacts in the minds of viewers or readers. Well-crafted slogans create even stronger impacts. Craft small, concise slogans. Repeat the slogans in all other marketing materials. Target consumers will start identifying your brand with the clever slogan.
6. Company Details and CTAs
Lastly, and most importantly, don’t forget to add business-related details and CTAs (calls-to-action) to your custom stickers. Include your company’s contact details (e.g., phone number, website, etc.) and some CTAs. CTAs like “BUY NOW FOR DISCOUNTS” are very appealing to target audiences.
Think outside the box with these six considerations while designing car decals and stickers for your marketing campaign!