As the number of news consumers declines, the impact on traditional media will be felt by all outlets. The most significant repercussion will be for CNN, which is planning to launch a streaming service early next year. While local news outlets will be the least affected, that’s not to say they’re immune. The network poached Fox News’ Chris Wallace and stepped up its conservative commentary. It also redirected its viewers to its new streaming service, Fox Nation.
The year 2020 saw a spike in public interest in outlets, fueled by a presidential election, pandemic, and racial reckoning. But that was just the beginning. The year following was the inevitable hangover. Last year, cable networks were the main source of evening entertainment for millions of Americans. But their weekday prime-time viewership dropped 38%, 30% for Fox News Channel, and 25% for MSNBC. While broadcast newscasts fell 12%, the NBC Nightly and ABC “World” programs suffered a 14% decline.
In the fall of 2019, the presidential election and pandemic triggered intense interest in news outlets, but they’ll be hard-pressed to keep up with this unprecedented interest in the year 2020. Meanwhile, CNN is preparing to launch a streaming service early next year, and they recently pursued Fox News’ Chris Wallace to join the effort. In April, Fox Nation stepped up its conservative commentary and directed its audience to the streaming service. After alleged threats from other news outlets, Tucker Carlson, who has a new show on the way, made a documentary on the Capitol riots in which he claimed the riots were a political attempt to silence Trump supporters.
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During the last year, the news outlets were boosted by the presidential election and the pandemic. However, this year, the numbers of the top three news outlets saw a huge drop. A recent CNN survey found that viewers of CNN’s flagship program, “The Situation Room,” had decreased 44%. The Los Angeles Times’ headline reflected this trend. NBC Nightly and CBS Evening News reported a 14% drop in weekday prime-time viewership.
While the riots in the Capitol were a recent example of dwindling public interest in , local media have turned to other sources of revenue. While CNN plans to launch a streaming service early next year, Fox has stepped up its conservative commentary. In January, the company directed its fans to its new streaming service, Fox Nation. It isn’t the only news network seeking revenue from the dwindling number of online subscribers.
During the year, the dwindling public interest in news has diminished substantially in many cities. The presidential election, a pandemic, and the racial count were the main drivers of intense interest. In addition, the dwindling public’s apathetic attitude toward these news organizations has hurt the news industry as well. Despite the dwindling popularity of online television, CNN and MSNBC are still the main sources of entertainment for millions of Americans.
The presidential election, a pandemic, and a racial reckoning are three examples of events that impacted the world in the year before 2021. All these events created a spike in public interest in news in the year ahead, and the dwindling attention in media has been a key factor in the dwindling audience growth of outlets.
The presidential election, the pandemic, and racial reckoning all drove intense interest in outlets in the year ahead. Those events are now reshaping the media landscape. The result of this is dwindling public interest in content. During the year of the presidential election, the cable networks were the main source of entertainment for millions of Americans. In the midst of these events, the weekly primetime viewership of CNN, Fox, and MSNBC dropped by 38% and 25% respectively. This decline was even more pronounced in broadcast evening news.
While the presidential election and pandemic fueled intense public interest in in the year before, the presidential election and racial reckoning also reduced the viewership of outlets in 2021. While television was the main source of entertainment for millions of Americans last year, the decline in 2021 was a definite “hangover” for broadcast . Further, the decline in the year before 2020 was a result of the lack of advertising dollars.
