Tech

Impact of Technology on Branding

Branding has always been a crucial aspect of a business. Branding helps a business differentiate itself from the competition. It can become synonymous with the business itself. When you see a brand logo while browsing, such as an ad for Spectrum TV app, you immediately know what brand to connect it with. However, this is only possible after significant branding efforts that penetrate awareness and make the brand recognizable. Technology may be helping businesses discover new branding opportunities that could help them capture a larger audience. Read on to find out more SELFIMPROVEMEMT , PERSONALITY DEVLOPMENT IN HINDI LANGUAGE

Technology and Its Impact on Branding

Branding can often be a broad term and can overlap with other aspects of business such as marketing, sales, and even CSR. However, it is just as dynamic as any other business function. Meaning, it can quickly adapt to new technology and harness it for greater success.

Digital technology offers many new platforms and gadgets that open up exciting new branding avenues to explore. Sometimes, the right technology can even become part of the brand, not just something that drives it. Some of the world’s most recognizable brands are already on board with some of this technology. Here are some of the most exciting new technology-driven approaches in use today for more details about 5G Technology.

Facial Recognition for Ad Targeting

Ad targeting is not exactly new. Social media platforms, search engines, apps, and even smart phone operating systems make use of the data they collect on you to show you more relevant and targeted ads. The idea is to improve your experience by showing you the things that you are most interested in. Companies like Tesco are adding a new twist to targeted advertising using another type of technology called 3D facial recognition. Facial recognition may prove to be a valuable supplement to both branding and marketing. In Tesco’s case, the facial recognition scanner will recognize your face and show you products and offers based on your buying history.

Virtual Reality Stores

Virtual reality requires equipment like a VR headset. But it offers an entirely immersive experience in a virtual world. You can interact with objects and artifacts in this world. VR has held a lot of promise in the gaming and entertainment world. But it also has various applications in e-commerce and can potentially become a strong branding tool. Companies like eBay are already offering VR stores where people can examine their intended purchases in 3D. It is the closest people can come to examining something before buying it without being in physical proximity. 3D VR store spaces could help consumers make better purchases as well as target them with reinforced brand messaging.

Interactive LEDs and Sensors

Companies like Heineken make beer that is known all over the world. However, it is the bottle that Heineken is now reinventing to use as a strong branding tool. Beer has long been a staple at the party and club scene. However, Heineken is exploring putting smart sensors and LEDs into the bottle. This allows the bottle to sense movement, vibration, and even lighting. The bottle interacts with its surroundings, making people holding or drinking it stand out prominently in a crowd of merrymakers. And everyone who sees the bottle will associate it with the Heineken brand.

Augmented Reality Shopping

VR is not the only way to supplement the shopping experience. Augmented reality superimposes virtual elements onto a real-life image on a screen. Many of these are interactive elements and respond in spatial relation to the real image coming in through a camera. Brands like IKEA are using it to help customers make the right buying decisions before they even order a product. The AR feature on the IKEA app allows you to superimpose an image like a new table, sofa, or shelf on the actual space you want to place it in. This could help you get a much better idea of how your purchase would look in your home, and if you should try looking at better items.

AR and Facial Mapping for Makeup Retail

Facial recognition and AR technology can combine particularly well for makeup retail brands. L’Oreal is using such a combination to help buyers try out makeup before they buy it. The app turns your phone or tablet into a virtual mirror. You can try on various products in real-time, experiment with various looks, and look at the results. This doesn’t just help buyers make the right choices more easily. The convenience feature itself has the potential to become a defining facet of the L’Oreal brand.

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